The Ethical Case for Telling People When AI Is Involved
If AI is shaping the information someone receives, influencing a decision that affects them, or standing in for a person they expected to be dealing with — do they have a right to know?
CIO turned Strategic Advisor. Shaping Small Scale.
Business management consultancy for SMEs in the DACH region. Process transformation that's accessible, people-centric, and results-driven.
Beyond consulting, this is also where I share a lifelong passion for cooking — rooted in Portuguese family tradition and passed down through generations around the table.
If AI is shaping the information someone receives, influencing a decision that affects them, or standing in for a person they expected to be dealing with — do they have a right to know?
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With a background spanning IT leadership at Viking Cruises and a CIO role at Scenic Luxury Cruises, I now bring a practical, hands-on approach to business management consulting as Strategic Advisor at Small Scale. Based in Switzerland, I help SMEs across the DACH region find clarity in their processes and build sustainable growth.
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